The Food Truck Marketing Handbook In this follow up book to The Food Truck Startup, learn how to implement a complete social media marketing plan designed specifically for gourmet food trucks! Explore free and very low cost tools to gain more social media followers and ultimately increase sales. The strategies outlined in this book can be utilized by new food truck startups as well as seasoned truck owners. Many of the tips can (and should) be put into action even before a truck is launched. This allows you to build followers before you even serve your first customer! These powerful techniques can be used separately but are far more effective when used together with the final strategy explained at the end of the book. This is the ultimate secret weapon that will help you gain enormous amounts of solid followers! Included are detailed examples of an entire day’s worth of Tweets that can be copied and customized for your truck. And best of all, learn how to automate many of the techniques in one sitting so you can spend time on other important tasks! See a complete list of email examples that you can follow when rolling out an email marketing campaign on your food truck website. A one-time task that once automated, can be used for the life of your mobile food business.